Effective Date: Sept. 1st, 2020 Last Revised: Aug. 25th, 2020
Who we are
Our website address is: https://madhattermrktng.com
to our practices and policies regarding the collection, use and disclosure of personal data when you access Our Site, as well as the choices you have concerning that data. MHM’s primary purpose for the collection of your data, which types of data are later disclosed in this
document, is to use the data to provide Our Site’s user experience and to continually imporve the user experience. Your continued use of Our Site constitutes your agreement with our collection practices as well as the declared usage of the data in accoradance with this
Service or Services
Service or Services refer to the digital marketing service provided by MHM. MHM’s services can be discovered as well as communicated and interacted with at the MadHatterMrktng.com website operated by Mad Hatter Marketing, LLC located in Northern Nevada..
The term Personal Data references data describing a living individual, from which that individual can be identified by that data. We can also sometimes identify individuals with data already in our possession or data that is likely to come into our possession
Usage Data refers to automatically collected data. This is data generated by the use of a, or use of multiple, service(s) rendered upon Our Site’s property. Some Usage Data is collected from Our Site’s infrastructure. An example of Usage Data collected from Our Site’s infrastructure would be Bounce Rate.
Tiny files placed on your device, whether it’s a computer, a laptop, a tablet or your mobile device, are called cookies.
Data Processors(Mostly 3rd Parties)
Data Processor refers any natural or legal person, as well as program, whom is processing the data on behalf of the Data Controller. We may use Third Party Service Providers in order to process your data more effectively. A prime example being the soon to be mentioned Google Analytics.
The terminology Data Subject is a direct reference to any living individual who has used, uses or is using our service(s). Hence becoming the subject of such Personal Data.
Information Collection and Use
MHM collects a multitude of different datas and information with the same purposes in mind, to provide and/or improve Our Site for you.
Types of Data Collected
At any time during the use of our service(s), we may ask you for specific and personally identifying info. We are generally requesting information that we can either contact or identify you with. Personally identifiable information usually includes, but isn’t restricted to:
- Your Email Address
- First & Last Name
- Phone Number
- Address, State, Province, ZIP/Postal code, City
Cookies and Usage Data
Your Personal Data may be used to contact you with newsletters. As well as marketing or promotional materials and any other information we might think or feel is of interest to you. You will also be offered the ability to opt out of any, or all, of these communications MHM sends you simply by clicking the unsubscribe link or a set of instructions posted conspicuously in every email sent by MHM.
Usage Data as defined earlier in this document may also be collected regarding how Our Site and/or service(s) are accessed as well as utilized . Information such as your I.P. Address, or Internet Protocol Address may and can be included in our “Usage Data”.
We may also record your browser type and version, any and/or all pages of Our Site you visit, as well as the time and date you visited, how much time you spent on any and/or all pages you visited. At times we also include any other unique device identifiers we deem necessary or useful and any other various diagnostic data deemed the same.
Tracking & Cookies Data
Cookies, which sometimes may have an anonymous unique identifier, are files with a small amount of data. Cookies can be sent to your browser by any given website. Upon arrival they are stored on your device. We also implement the use of such technologies for tracking such as beacons and pixels as well as various scripts intended for collecting data and tracking visitor information. We sometimes also put tags to work in some fashion in order to achieve the same results. Once again Our Site collects this information with the intent
of improving Our Site and the experience as well as our service(s). The browser you use can be instructed not to accept specific cookies or even all cookies and/or to indicate when a cookie is transmitted or transmitting.
On the other other hand, if you opt to not accept or approve the cookies, you may encounter some portions of Our Site that have been rendered unusable.
Examples of Cookies we use:
Preference Cookies are leveraged for the purpose of remembering your preferences and/or settings
Security Cookies are used strictly for the security purposes of Our Site
Session Cookies are strictly for the operation of our services and Our Site
Use of Data
Mad Hatter Marketing LLC uses the collected data for various purposes:
We use collected data to improve, maintain and provide our Service(s) as well as Our Site.
Sometimes we reach out to notify you of changes to Our Site or Services.
We may wish to allow you to participate with an interactive feature of Our Site if you so feel interested.
The data we collect is also used for providing customer support.
Data collected helps us monitor usage statistics for Our Site.
We can sometimes use harvested data to detect, prevent and/or fix technical issues.
For the providing of news, specials or discounted offers we’re running as well as general information we may think you’ll deem interesting, necessary or useful.
Provisioning Legal Basis for the Processing of Personal Data under the General Data Protection Regulation (GDPR)
Mad Hatter Marketing LLC sometimes processes visitors Personal Data because:
- We Need to Perform a Contract w/You
- You Gave us Permission To Do So
- Processing is in Our Legitimate Interests & it’s Not Overridden by Your Rights
- For Processing Payment(s)
- To Maintain Legal Compliance w/The Law
Retention of Data
required by law to retain your data to comply with an applicable law. Or possibly resolve disputes or enforce our legal agreements and policies. Mad Hatter Marketing, LLC will also retain Usage Data for internal analysis purposes.
Usage Data is usually retained for shorter periods of time. Except when the data is used to improve security or functionality of Our Site and/or our service(s). And when the law madates certain data be retained for longer periods of time.
Transfer of Data
Your information, including Personal Data, but not limited to, may and/or will be transferred to and maintained on computers located outside of your state, province, country or governmental jurisdiction where data protection laws may differ from those of your current jurisdiction. If you currently reside outside of the United States and you voluntarily provide any information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
No transfer(s) of Personal Data will occur for any organisation or country unless there are adequate controls in place. Which includes the verifiable and validated security of your personal data/personal information.
Instances of Data Disclosure
Disclosure for Law Enforcement
Due to certain conditions, Mad Hatter Marketing LLC may be legally obligated to full disclosure of any and/or all of your Personal Data. If and when MHM becomes required to do so, whether by law or in response to valid requests by public authorities; e.g. a court or a government agency.
Mad Hatter Marketing LLC Cannot be Held Responsible for Disclosure of your Personal Data when produced in a good faith belief that such action is necessary to:
- Compliance W/a Legal Obligation
- Protecting and Defending The Rights or Property of Mad Hatter Marketing LLC
- To Prevent or Investigate Any And All Possibilities of Wrongdoing
- To Protect The Personal Safety of Users or The Public
- Protection Against Any And All Legal Liabilities
Security of Data
Your data’s security is a top priority to us. But please remember, no method of transmission over the Internet is 100% secure. That also applies to any and all methods of electronic storage.
We strive to achieve beyond the acceptable means of data protection when it comes to your Personal Data, but there is no 100% fool proof way we can guarantee the absolute security of your data.
Our Policy on “Do Not Track” Signals Under the California Online Protection Act (CalOPPA)
We DO NOT, and probably never will, support Do Not Track (“DNT”). Do Not Track can be set in your web browser and it will inform other websites not to track you. And, generally, if you visit your browser’s settings you can also enable or disable Do Not Track .
Your Data Protection Rights Under the General Data Protection Regulation (GDPR)
Are you a resident of the European Economic Area, or the EEA? If so you have certain data protection rights. Mad Hatter Marketing LLC does its best to reasonably allow you to correct, amend, limit or delete how your Personal Data is used if you wish.
And if you want to be informed of the Personal Data we hold onto about you, or you need it to be removed from our systems, please click here to Contact Us. Pertaining to a number of circumstances, you enjoy these data protection rights:
- Under certain circumstances you have the right to access, update or delete the information we have on you.
- You can access, update or request deletion of your Personal Data directly within your account settings section. If you cannot perform these actions yourself, please click here to Contact Us and we will be more than happy to assist you.
- You always have the right to rectify incorrect info. Simply request to have any of your information rectified if you find information to be false, inaccurate or even incomplete.
- You have the right to pose an objection. You can object to our processing of your Personal Data at any time and you possess the right.
- You have the right of requesting a restriction on our processing of your personal information.
- The possess the right of data portability. You can request to be provided a copy of any and all information and data that we have about you. And you can request it in a structured, machine-readable and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Serial Progress Seeker LLC relied on your consent to process your personal information.
- Keep in mind that we could ask that you verify your identity before we respond to any such request(s). You also have the right to file a complaint with a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
At times we will employ third party Service Providers and/or individuals to facilitate or provide a service on our behalf. It is also possible that we will have a third party perform service-related tasks or assist us in the analysis of how our service(s) were or are being used. These third parties will only have access to your Personal Data in order to perform any tasks on our behalf. And we make sure to keep them obligated not to use it for any other purpose including disclosure of it.
Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: https://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on https://tools.google.com/dlpage/gaoptout for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Facebook re-marketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950 To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217 Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance.
You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA https://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada https://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe https://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
This Security Standards Council is a joint effort between the brands of Discover, Am Ex, MasterCard and Visa. The PCI-DSS requirements go a long way to ensure secure handling of your payment data. The payment processors we work with are:
PayPal / Braintree
Links to Other Sites
Our Site contains some links to websites that we DO NOT operate. You’ll be directed to third party websites when you click on a third party link. We consider it strong advice that you take the time to review the Privacy Policies of any and all websites you visit. We DO NOT accept responsibility for content, privacy policies, rules or practices of any third party website or the services they offer. This is because we have zero control on the choices and decisions of the webmasters of other websites.
Any visitors under the age of 18 are deemed “Children” by Our Site. Our Site does not address anyone under the age of 18. We DO NOT knowingly collect any type of information or data from persons under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us immediately. If we become aware that Personal Data from children has been collected without verification of parental consent, we will immediately take the necessary steps to remove and permanently destroy any and all information from our server(s).
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Mad Hatter Marketing, LLC