Highly Targeted Email Marketing That Works – A Case Study

It’s hard to get posted, with the aid of many estimates much less than 1% of would be authors ever obtain a suggestion from a good publisher. Of course it’s miles less difficult to get posted when you have a literary agent representing you than if you method publishers directly. Landing an agent is a powerful project, though for lots authors, literary dealers provide the most possible path to “traditionally” post a e book.

Finding and signing with a literary agent appeared no one of a kind to me than locating and ultimate a prospect for any product, service or solution. To get began, I started out with handful of Google searches, which resulted in lots of websites list literary retailers. Next, I downloaded approximately 1,200 marketers from numerous of these on line sources into an Excel record. Agents are outwardly dealing with, which means they offer numerous approaches for would be authors to contact then.

Many dealers listing their emails for ebook question submissions (a quick letter or e-mail to whet the hobby of a potential agent). Of the 1,200 dealers downloaded, four hundred which failed to take delivery of electronic mail solicitations were culled, cutting my listing to about 800. My list changed into then culled similarly to only100 sellers who have been inquisitive about commercial enterprise books, non-fiction and prescriptive books (most agents listed the kinds of books they typically published). And lastly, a hundred emails have been despatched to these retailers, with a succinct message approximately the ebook and creator history.

Here are the outcomes of the surprisingly focused e-mail campaigns to the 100 literary marketers:

  • a hundred Sent
  • nine Interested
  • 32 Not interested
  • fifty nine No reaction

Within a month of the initial emailing, nine% of the centered agents expressed hobby, 32% had been not interested and there has been no response from 59% of the dealers. Normally it’s a great idea to follow-up an emailing like this with a cellphone name, however most literary dealers decide upon no cellphone calls, many pointing out so on their internet site. Of the nine retailers who expressed hobby within the book query, 4 of them requested for a complete concept (an offer typically has a biography, advertising section, opposition segment, chapter define and pattern chapters). Another 4 retailers asked for a printed concept and mail it to them, and one requested if they could at once contact publishers approximately the topic to decide if they had interest.

The digital ebook concept changed into sent to all four retailers who requested it through email attachment, and inside some days, an agent become signed. It took less than four weeks from the time the literary agent e mail list changed into to start with focused, to signal a distinguished agent.

Although there are extra nuances concerned with a hit modern-day e-mail marketing fine practices, the basics used for this seven year antique marketing campaign are very just like that which can be used for a success digital marketing and lead generation nowadays.

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